Tags: Marketingsocial media


You probably heard about the 5
"P"s ofMarketing:
Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
Place: Distribution --getting your product/service to your target market.
Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)
But if you think about it, Social Media is different;
with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?.. Here is the 25 P's of Social Media we can think of:
Provide: Something of value...
Petition: Demand innovation, make folks, platforms, messages better!
Productize: Yes, new word! Make your offer easy to understand!
Promote: Your product, service, business, events, news (don't overdo).
Personalize: Let them see the "real" you.
Participate: Interact and engage (your audience)
Play: Take it easy, it's not all strategy... :)
Pace: Take it easy, don't over do it. Just don't!
Protect: Protect your brand, industry, service, peers
Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
Pamper: Recognizeplayers, collaborate, give credit where credit is due.
Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
Penetrate: Cover all aspects
Patrol: Entire landspace --correct & clarifystatements and behaviors
Perform: Do it! Just do it!
Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
Punctuate: Don't be afraid of repeating your point, though not bot-like.
Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________
Connect with us: Office Divvy on twitter | on FACEBOOK

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Thursday, April 26, 2007
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Senate passes bill to pull troops out of Iraq, paving way for veto showdown
Senate passes bill to pull troops out of Iraq, paving way for veto showdown
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* Gen. Petraeus says conditions likely to get worse

WASHINGTON -- In an bold wartime challenge to President Bush, the Democratic-controlled Congress voted Thursday to begin withdrawal of U.S. troops from Iraq by Oct. 1 with a goal of a complete pullout six months later. The White House dismissed the legislation as "dead before arrival."

The 51-46 vote in the Senate was largely along party lines, and like House passage a day earlier it underscored that the war's congressional opponents are far short of the two-thirds majority needed to override a Bush veto.

Democrats marked Thursday's passage with a news conference during which they repeatedly urged Bush to reconsider his veto threat. "This bill for the first time gives the president of the United States an exit strategy" from Iraq, said Rep. David Obey of Wisconsin.

The legislation is "in keeping with what the American people want," added Senate Majority Leader Harry Reid of Nevada.

The White House was unmoved. "The president's determined to win in Iraq. I think the bill that they sent us today is mission defeated," said deputy press secretary Dana Perino. "This bill is dead before arrival."

Given that standoff, Republicans and Democrats alike already were maneuvering for position on a follow-up bill.

Senate Republican leader Mitch McConnell dismissed the just-passed legislation as "political posturing" by Democrats that deserves the veto it will receive. "The solution is simple: Take out the surrender date, take out the pork and get the funds to our troops," he said.

The bill would provide $124.2 billion, more than $90 billion of which would go for the wars in Iraq and Afghanistan. Democrats added billions more for domestic programs, and while most of the debate focused on the troop withdrawal issue, some of the extra spending also has drawn Bush's criticism.

The day's developments amounted to a landmark of sorts.

The vote occurred nearly four years after Bush stood on the deck of an aircraft carrier before a banner that read "Mission Accomplished" -- and 113 days after Democrats took power in Congress and vowed to change course in a war that has cost the lives of more than 3,300 U.S. troops.

During Vietnam, a longer and far deadlier war for U.S. forces, Congress went years before it was able to agree on legislation significantly challenging presidential war policy.

In the current case, any veto override attempt would occur in the House, and even Democrats concede they lack the votes to prevail.

With House Speaker Nancy Pelosi at his side, Reid said Democrats hoped to have a follow-up war-funding bill ready for the president's signature by June 1. Despite administration claims to the contrary, he said that was soon enough to prevent serious disruption in military operations.

Several Democratic officials have said they expect the next measure will jettison the withdrawal timetable, a concession to Bush. At the same time, they say they hope to include standards for the Iraqi government to meet on issues such as expanding democratic participation and allocating oil resources.

Bush and congressional Republicans, eager to signal the public that they do not support an open-ended commitment to Iraq, have both embraced these so-called benchmarks. Unlike Democrats, they generally oppose using benchmarks to require specific actions, such as troop withdrawals.

Rep. John Boehner of Ohio, the House Republican leader, said at a news conference that the purpose of benchmarks should be to "see how the Iraqi government is doing," rather than to establish deadlines for a troop withdrawal.

Opinion on the issue covered a wide spectrum. "The only good measure that exists in Iraq now is body counts, and that's not a very good measure," said Sen. Mark Pryor of Arkansas, a moderate Democrat.

Congress acted as the top U.S. military commander in Iraq, Gen. David Petraeus, said at a Pentagon news conference that the U.S. mission "may get harder before it gets easier."

Less than three months after Bush announced an increase in troop strength and a shift in tactics, Petraeus said improvements were evident in both Baghdad and the Anbar Province in western Iraq. At the same time, he said the accomplishments "have not come without sacrifice" and that greater American losses have resulted from increased car bombings and suicide attacks, plus the greater concentration of U.S. troops among the Iraqi population.

There were no surprises in the Senate vote, in which 48 Democrats and one independent joined Republicans Gordon Smith of Oregon and Chuck Hagel of Nebraska in supporting the bill. Sen. Joseph Lieberman, an independent Democrat from Connecticut, voted with 45 Republicans in opposition.

In a clear warning to the White House, Sen. Susan Collins, R-Maine, opposed the legislation but issued a statement saying her patience with the war was limited.

"If the president's new strategy does not demonstrate significant results by August, then Congress should consider all options including a redefinition of our mission and a gradual but significant withdrawal of our troops next year," she said. Like Hagel and Smith, Collins is coming up on a 2008 re-election campaign.

Democrats have long argued that Republicans must choose between a politically unpopular war on the one hand and a president of their own party on the other.

The legislation requires a troop withdrawal to begin July 1 if Bush cannot certify that the Iraqi government is making progress in disarming militias, reducing sectarian violence and forging political agreements, otherwise by Oct. 1.

While the beginning of a withdrawal is mandated, the balance of the pullback is merely advisory, to take place by April 1, 2008.

Troops could remain after that date to conduct counterterrorism missions, protect U.S. facilities and personnel and train Iraqi security forces.

The war aside, Democrats included more than $10 billion in the legislation that Bush did not ask for. Included was $3.5 billion for the victims of Hurricane Katrina; $2.3 billion for homeland security and smaller amounts for rural schools, firefighting, children's health care and other programs.

(Copyright 2007 by The Associated Press. All Rights Reserved. This material may not be published, broadcast,

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You probably heard about the 5 "P"s of Marketing:
• Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
• Place: Distribution --getting your product/service to your target market.
• Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter,
facebook,
linkedin,
foursquare
etc. etc.
Some folks talk about the 3 P's some talk about the 4 P's..and of course the 5 Ps - PRIOR PREPARATION PREVENTS POSSIBLE PROBLEM.
But if you think about it, Social Media is different;, it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

• Provide: Something of value...
• Petition: Demand innovation, make folks, platforms, messages better!
• Productize: Yes, new word! Make your offer easy to understand!
• Promote: Your product, service, business, events, news (don't overdo).
• Personalize: Let them see the "real" you.
• Participate: Interact and engage (your audience)
• Play: Take it easy, it's not all strategy... :)
• Pace: Take it easy, don't over do it. Just don't!
• Protect: Protect your brand, industry, service, peers
• Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
• Pamper: Recognize players, collaborate, give credit where credit is due.
• Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
• Penetrate: Cover all aspects
• Patrol: Entire landspace --correct & clarify statements and behaviors
• Perform: Do it! Just do it!
• Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
• Punctuate: Don't be afraid of repeating your point, though not bot-like.
• Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________

Connect with us: Office Divvy on twitter | on facebook
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