Tags: Marketingsocial media


You probably heard about the 5
"P"s ofMarketing:
Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
Place: Distribution --getting your product/service to your target market.
Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)
But if you think about it, Social Media is different;
with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?.. Here is the 25 P's of Social Media we can think of:
Provide: Something of value...
Petition: Demand innovation, make folks, platforms, messages better!
Productize: Yes, new word! Make your offer easy to understand!
Promote: Your product, service, business, events, news (don't overdo).
Personalize: Let them see the "real" you.
Participate: Interact and engage (your audience)
Play: Take it easy, it's not all strategy... :)
Pace: Take it easy, don't over do it. Just don't!
Protect: Protect your brand, industry, service, peers
Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
Pamper: Recognizeplayers, collaborate, give credit where credit is due.
Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
Penetrate: Cover all aspects
Patrol: Entire landspace --correct & clarifystatements and behaviors
Perform: Do it! Just do it!
Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
Punctuate: Don't be afraid of repeating your point, though not bot-like.
Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________
Connect with us: Office Divvy on twitter | on FACEBOOK

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PRESENTING, PRESENTING


today in slate
(05/09/2007)
Michael Chabon's Tiresome Obsession With Genre Fiction
News Alert House Majority Leader Tom DeLay Indicted -->

On 'American Idol,' Here Comes the Real Judge
By Lisa de MoraesWednesday, May 9, 2007; Page C07
"American Idol" barely has time for the singers and definitely can't be bothered with the judges these days, cutting them off mid-critique.
On the other hand, it has plenty of time for Judge Judy to frighten small children watching at home with her Halloween-ish mugging for the camera and screeching about being separated at birth from Simon Cowell. Also, it has gobs of time for show host Ryan Seacrest to hug JJ and tell viewers she and Simon have been dating for three months.
'Idol' Poll
Who will be the next contestant voted off of "American Idol"?Melinda DoolittleLaKisha JonesBlake LewisJordin Sparks
View resultsNote: This is an unscientific survey of washingtonpost.com readers.
Television Blog

' &template="+mpoll_template+" &pollname="+mpoll_name+" multi_poll?section="+mpoll_section+" cgi-bin polls.washingtonpost.com http:>
'Lost'? ABC Has An Exit Strategy
'Gilmore Girls,' Getting Outta Town
'Idol' Men Face A Double-Edged Sword
The President's Thanks, and Other Forms of Kissing Up
More Columns
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And there's plenty of time for those lame questions from viewers at home. Did you know Melinda Doolittle's first music purchase was Michael Jackson's "Bad," only her mom wrote over the cover "Good"? And how about that Jordin Sparks, managing to still pull down A's and B's in school while participating in the singing competition?
This week's guest coach, Barry Gibb, spent half his on-air time blathering about how the remaining Idolettes -- "three women, as well as Blake" -- are perfect for his songs because "I've made a lot of records with ladies." The other half he spent having a hard time imagining one of the chicks singing one of his songs because "it was written for a man." Sometimes, however, he conceded, "I was singing it like a lady in the first place." That's Gibb for "falsetto." He seemed to be having only slightly more fun coaching the Idolettes than Gwen Stefani.
Melinda refused to sing some of the lyrics on "How Can You Mend a Broken Heart?" because, she told Gibb, she's been "very careful not to sing about being a loser on 'American Idol.' " And then she flashed him her golly-gosh eyes. And you didn't believe me when I said she was "All About Eve"!
Of Melinda's first song, "Love You Inside Out," Simon said she looked like a backup singer -- duh -- while Randy Jackson said she's their resident pro, which was kind of saying the same thing. Melinda's Bag of Tricks was back, especially Melinda Moves No. 3, 4, 5 and 6: I'm a Little Teapot bend to the left, head shake, left hand shake, eye squint. By her second song, "How Can You Mend a Broken Heart?," even judge Paula Abdul was begging her to throw out her "technique," though Simon said it was good enough to land her in the semifinals.
Which is only next week, but still.
LaKisha Jones took "Stayin' Alive" -- talk about your total cliche -- slowed it down and gave it a nice interpretation. But the judges preferred the version of the song lip-synched by Helen Mirren, Gwyneth Paltrow, Hugh Laurie, the cast of "Friends," et al., while doing the Look at Me! dance a couple of weeks ago on "Idol Gives Back." And so they savaged LaKisha. "No kiss tonight!" Simon sneered.
Her voice gave out on the very last note of her second song, "Run to Me," causing Randy and Paula to cut her some slack. Simon started to say something but got cut off, after which LaKisha said "Hoarse" to Seacrest, but he had no time to ask her about that because the producers wanted to cut to Jordin backstage having her makeup applied.
Jordin picked two draggy ballads: "To Love Somebody" and "Woman in Love." The judges raved about the former and were mostly okay with the latter, while Gibb predicted Jordin "is going to be one of our greatest recording artists."
Gibb deliciously could not conceal his disdain for Blake Lewis and how he beatboxes to death everything in his path. Gibb said one of Blake's song choices this week "does give him a chance to explore those extra little gifts he has."
Who knew "extra little gifts" was an insult! Even Randy finally came out and told Blake after his second number, "This Is Where I Came In," to knock off the beatboxing because it's gotten old.
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You probably heard about the 5 "P"s of Marketing:
• Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
• Place: Distribution --getting your product/service to your target market.
• Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter,
facebook,
linkedin,
foursquare
etc. etc.
Some folks talk about the 3 P's some talk about the 4 P's..and of course the 5 Ps - PRIOR PREPARATION PREVENTS POSSIBLE PROBLEM.
But if you think about it, Social Media is different;, it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

• Provide: Something of value...
• Petition: Demand innovation, make folks, platforms, messages better!
• Productize: Yes, new word! Make your offer easy to understand!
• Promote: Your product, service, business, events, news (don't overdo).
• Personalize: Let them see the "real" you.
• Participate: Interact and engage (your audience)
• Play: Take it easy, it's not all strategy... :)
• Pace: Take it easy, don't over do it. Just don't!
• Protect: Protect your brand, industry, service, peers
• Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
• Pamper: Recognize players, collaborate, give credit where credit is due.
• Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
• Penetrate: Cover all aspects
• Patrol: Entire landspace --correct & clarify statements and behaviors
• Perform: Do it! Just do it!
• Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
• Punctuate: Don't be afraid of repeating your point, though not bot-like.
• Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________

Connect with us: Office Divvy on twitter | on facebook
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