Tags: Marketingsocial media


You probably heard about the 5
"P"s ofMarketing:
Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
Place: Distribution --getting your product/service to your target market.
Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)
But if you think about it, Social Media is different;
with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?.. Here is the 25 P's of Social Media we can think of:
Provide: Something of value...
Petition: Demand innovation, make folks, platforms, messages better!
Productize: Yes, new word! Make your offer easy to understand!
Promote: Your product, service, business, events, news (don't overdo).
Personalize: Let them see the "real" you.
Participate: Interact and engage (your audience)
Play: Take it easy, it's not all strategy... :)
Pace: Take it easy, don't over do it. Just don't!
Protect: Protect your brand, industry, service, peers
Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
Pamper: Recognizeplayers, collaborate, give credit where credit is due.
Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
Penetrate: Cover all aspects
Patrol: Entire landspace --correct & clarifystatements and behaviors
Perform: Do it! Just do it!
Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
Punctuate: Don't be afraid of repeating your point, though not bot-like.
Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________
Connect with us: Office Divvy on twitter | on FACEBOOK

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PICK-A-'P' for POSEURS - PROFOUND

IDES OF MARCH
The 15th of March, according to the Julian calendar; the Julian calendar amended the Roman calendar; the Julian calendar was born in 46 B.C.; two years after the creation of the Julian calendar, its founder was slaughtered; the Liberatores who assassinated Julius Caesar committed, in their words, “tyrannicide”; a couple years ago, I found myself in Washington D.C. during the Ides of March; my friend Pamela, who was working at the Smithsonian, told me about a secret collection of seized war art—owned by the U.S. military; she asked if I’d like to see the secret art collection; I said yes, of course; the collection was in the basement of an anonymous D.C. office building (standing between a hotel and a Starbucks); the collection was viewable by special appointment only; after checking in at a security desk and leaving our driver’s licenses, we were led to the basement by a talkative, middle-aged curator; we passed through a series of doors and finally arrived at a set of thick metal doors requiring a security code; our guide typed the code and we entered the storeroom; the sight was a mundane nightmare: hundreds of Nazi propaganda paintings seized at the end of World War II (featuring Adolph Hitler in various Norman Rockwell-esque portraits, standing in Bavarian town squares, surrounded by a crowd of children with ice cream cones and adorable puppies, to whom Herr Wolf was no doubt telling a rousing joke about strudel, or gypsies); in the corner was a massive steel bust of Hitler’s face, sitting on its side, with a yellow note card reading: “Hitler head, artist unknown”; there were also paintings of Saddam Hussein seized during the first and second Gulf Wars; the curator took joy in watching Pamela and I try to make sense of the startling collection; after 45 minutes, the curator quietly asked: “Want to see the prize of the collection?”; we silently nodded, and were led through another set of locked doors into a cramped room with a filing cabinet against the wall; the curator unlocked one of the drawers and slid it open, revealing six watercolors painted by a young art student named Adolph; the watercolors were all postcard-sized images of nature settings and town squares; these paintings were competent, realistic renderings, a bit stale, but not bad; I was reminded of the title of Hannah Arendt’s most famous work: “Eichmann in Jerusalem: A Report on the Banality of Evil”; I then ascended the steps and went to get a Venti Americano at Starbucks; I called my then-girlfriend to tell her about the breathtaking tour; she answered the phone from an airport in Houston, crying; I had no idea why she was in an airport; she said she was flying to San Francisco to see her cousins; she was distraught; “I need to be with people who love me,” she said; she then turned off her phone and flew to Atlanta; she spent the next five days with her ex-boyfriend; this was not a good time for me; it ended badly, and too late; St. Ides is a popular malt liquor marketed towards African-Americans and enjoyed across America by teenage suburban poseurs; about St. Ides, the Notorious B.I.G. rhymed: “I used to be a hustla/now I’m a 22 brew guzzla”; Ice Cube, in one of his numerous raps shilling St. Ides, spat the line: “Yes, it’s the S-T Crooked I-D-E-S”; Elliot Smith, who died too young (stabbed like a suicidal Samurai), sang: “When I walk around here drunk every night/with an open container from 7-11/In St. Ides Heaven/I’ve been out haunting the neighborhood/and everybody can see I’m no good”; my favorite line of dialogue from William Shakespeare’s “Julius Caesar” is said to Cassius by Brutus in Act V, Scene I: “…this same day/Must end that work the Ides of March begun./And whether we shall meet again I know not./Therefore our everlasting farewell take:/ Forever and forever farewell, Cassius!/ If we do not meet again, why, we shall smile;/ If not, why, then this parting was well made.”


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Popular Posts

You probably heard about the 5 "P"s of Marketing:
• Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
• Place: Distribution --getting your product/service to your target market.
• Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter,
facebook,
linkedin,
foursquare
etc. etc.
Some folks talk about the 3 P's some talk about the 4 P's..and of course the 5 Ps - PRIOR PREPARATION PREVENTS POSSIBLE PROBLEM.
But if you think about it, Social Media is different;, it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

• Provide: Something of value...
• Petition: Demand innovation, make folks, platforms, messages better!
• Productize: Yes, new word! Make your offer easy to understand!
• Promote: Your product, service, business, events, news (don't overdo).
• Personalize: Let them see the "real" you.
• Participate: Interact and engage (your audience)
• Play: Take it easy, it's not all strategy... :)
• Pace: Take it easy, don't over do it. Just don't!
• Protect: Protect your brand, industry, service, peers
• Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
• Pamper: Recognize players, collaborate, give credit where credit is due.
• Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
• Penetrate: Cover all aspects
• Patrol: Entire landspace --correct & clarify statements and behaviors
• Perform: Do it! Just do it!
• Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
• Punctuate: Don't be afraid of repeating your point, though not bot-like.
• Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________

Connect with us: Office Divvy on twitter | on facebook
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