Tags: Marketingsocial media


You probably heard about the 5
"P"s ofMarketing:
Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
Place: Distribution --getting your product/service to your target market.
Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)
But if you think about it, Social Media is different;
with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?.. Here is the 25 P's of Social Media we can think of:
Provide: Something of value...
Petition: Demand innovation, make folks, platforms, messages better!
Productize: Yes, new word! Make your offer easy to understand!
Promote: Your product, service, business, events, news (don't overdo).
Personalize: Let them see the "real" you.
Participate: Interact and engage (your audience)
Play: Take it easy, it's not all strategy... :)
Pace: Take it easy, don't over do it. Just don't!
Protect: Protect your brand, industry, service, peers
Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
Pamper: Recognizeplayers, collaborate, give credit where credit is due.
Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
Penetrate: Cover all aspects
Patrol: Entire landspace --correct & clarifystatements and behaviors
Perform: Do it! Just do it!
Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
Punctuate: Don't be afraid of repeating your point, though not bot-like.
Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________
Connect with us: Office Divvy on twitter | on FACEBOOK

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PICK-A-'P' for POURING POND -PROOF-POSITIVE

Ice bridge holding Antarctic ice shelf cracks up
Sat Apr 4, 2009 8:23pm EDT
By Alister Doyle, Environment Correspondent
OSLO (Reuters) - An ice bridge which had apparently held a vast Antarctic ice shelf in place during recorded history shattered on Saturday and could herald a wider collapse linked to global warming, a leading scientist said.

"It's amazing how the ice has ruptured. Two days ago it was intact," David Vaughan, a glaciologist with the British Antarctic Survey, told Reuters of a satellite image of the Wilkins Ice Shelf on the Antarctic Peninsula.

The satellite picture, from the European Space Agency (ESA), showed that a 40 km (25 mile) long strip of ice believed to pin the Wilkins Ice Shelf in place had splintered at its narrowest point, about 500 meters wide.

"We've waited a long time to see this," he said.

The Wilkins, now the size of Jamaica or the U.S. state of Connecticut, is one of 10 shelves to have shrunk or collapsed in recent years on the Antarctic Peninsula, where temperatures have risen in recent decades apparently because of global warming.

The ESA picture showed a jumble of huge flat-topped icebergs in the sea where the ice bridge had been on Friday, pinning the Wilkins to the coast and running northwest to Charcot Island.

"Charcot Island will be a real island for the first time in history," Vaughan said.

Vaughan, who landed on the flat-topped ice bridge on the Wilkins in January in a ski-equipped plane with other scientists and two Reuters reporters, said change in Antarctica was rarely so dramatic. It was the first -- and last -- visit to the area.

The loss of the ice bridge, jutting about 20 meters out of the water and which was almost 100 km wide in 1950, may now allow ocean currents to wash away far more of the Wilkins shelf.

"My feeling is that we will lose more of the ice, but there will be a remnant to the south," said Vaughan. Ice shelves float on the water, formed by ice spilling off Antarctica, and can be hundreds of meters thick.

Nine other shelves have receded or collapsed around the Antarctic Peninsula in the past 50 years, often abruptly like the Larsen A in 1995 or the Larsen B in 2002 further north.

DISAPPEAR FROM MAP

Cores of sediments on the seabed indicate that some of these ice shelves had been in place for at least 10,000 years. Vaughan said an ice shelf would take many hundreds of years to form.

In January, the remaining ice bridge had been surrounded by icebergs the size of shopping malls, many of them trapped in sea ice. A few seals were visible lolling on sea ice in the low Antarctic sunshine.

On that visit, Vaughan put up a GPS satellite monitoring device and predicted the ice bridge would break within weeks. The plane left quickly, in case the ice was unstable on a part of the world about to disappear from the map.

Temperatures on the Antarctic Peninsula have risen by up to about 3 Celsius (5.4 Fahrenheit) in the past 50 years, the fastest rate of warming in the Southern Hemisphere.
"We believe the warming on the Antarctic Peninsula is related to global climate change, though the links are not entirely clear," Vaughan said. Antarctica's response to warming will go a long way to deciding the pace of global sea level rise.

About 175 nations have been meeting in Bonn, Germany, since March 29 as part of a push to agree by the end of 2009 a new U.N. treaty to combat climate change. The talks end on April 8.

The loss of ice shelves does not affect sea levels -- floating ice contracts as it melts and so does not raise ocean levels. But their loss can allow glaciers on land to slide more rapidly toward the sea, adding water to the oceans.

The Wilkins does not have much ice pent up behind it. But bigger ice shelves to the south on the frozen continent, where no major warming has been detected, hold back far more ice.



© Thomson Reuters 2009 All rights reserved

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Popular Posts

You probably heard about the 5 "P"s of Marketing:
• Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
• Place: Distribution --getting your product/service to your target market.
• Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter,
facebook,
linkedin,
foursquare
etc. etc.
Some folks talk about the 3 P's some talk about the 4 P's..and of course the 5 Ps - PRIOR PREPARATION PREVENTS POSSIBLE PROBLEM.
But if you think about it, Social Media is different;, it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

• Provide: Something of value...
• Petition: Demand innovation, make folks, platforms, messages better!
• Productize: Yes, new word! Make your offer easy to understand!
• Promote: Your product, service, business, events, news (don't overdo).
• Personalize: Let them see the "real" you.
• Participate: Interact and engage (your audience)
• Play: Take it easy, it's not all strategy... :)
• Pace: Take it easy, don't over do it. Just don't!
• Protect: Protect your brand, industry, service, peers
• Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
• Pamper: Recognize players, collaborate, give credit where credit is due.
• Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
• Penetrate: Cover all aspects
• Patrol: Entire landspace --correct & clarify statements and behaviors
• Perform: Do it! Just do it!
• Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
• Punctuate: Don't be afraid of repeating your point, though not bot-like.
• Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________

Connect with us: Office Divvy on twitter | on facebook
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