Tags: Marketingsocial media


You probably heard about the 5
"P"s ofMarketing:
Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
Place: Distribution --getting your product/service to your target market.
Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)
But if you think about it, Social Media is different;
with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?.. Here is the 25 P's of Social Media we can think of:
Provide: Something of value...
Petition: Demand innovation, make folks, platforms, messages better!
Productize: Yes, new word! Make your offer easy to understand!
Promote: Your product, service, business, events, news (don't overdo).
Personalize: Let them see the "real" you.
Participate: Interact and engage (your audience)
Play: Take it easy, it's not all strategy... :)
Pace: Take it easy, don't over do it. Just don't!
Protect: Protect your brand, industry, service, peers
Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
Pamper: Recognizeplayers, collaborate, give credit where credit is due.
Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
Penetrate: Cover all aspects
Patrol: Entire landspace --correct & clarifystatements and behaviors
Perform: Do it! Just do it!
Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
Punctuate: Don't be afraid of repeating your point, though not bot-like.
Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________
Connect with us: Office Divvy on twitter | on FACEBOOK

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PROFITING PRIVATELY PARTICIPATING ( A GLIMPSE AT AN EMERGING MARKET)

NSE: Index falls to 38,000 points By Omodele AdigunTuesday, february 13, 2007
PHOTO: Sun News Publishing
Mores Stories on This Section
After spending three days on 40,000 level, the performance index Monday receded to 38,000 points bracket on the Nigerian Stock Exchange (NSE) .The Index, which first hit the 40,000 bar last Tuesday, fell to 38,984.33 points at the close of business, from 39,168.94 points with which it opened trading. The market capitalisation of the equities was down to N5.27 trillion from N5.3 trillion.The market turnover stood at 360.6 million shares valuing N3.93 billion bargained in 9, 488 deals.The chunk of this came from the banking sub-sector which accounted for 264.9 million shares valuing N2.75 billion and crossed in 6,190 deals.Fidelity Bank led trading in the sub-sector as its investors exchanged 54.8 million shares worth N229.3 million shares sealed in 891 deals.At the close of business, the number of the gainers stood at 43 to 39 of the losers. Chevron led the market gainers with 780 kobo to close at N164 per share. WAPCO, Conoil, Ashaka Cement and NAHCO trailed the oil company with 362 kobo, 277 kobo, 189 kobo and 166 kobo to raise their prices to N76.12, N79.77, N68.51 and N34.86 respectively. Other top gainers were Guinness, Oceanic Bank, Unilever and Eterna oil which shot up by 94 kobo, 88 kobo, 43 kobo and 37 kobo to close at N115, N18.60, N13.73 and N7.79 respectively.On the other hand, Total lost 950 kobo to lead the losers’ group, closing at N180.50 per share. Flour Mills, Mobil, 7up and UACN occupied the top bracket of the group with 365 kobo, 299 kobo, 210 kobo and 171 kobo, closing at N69.50, N187, N45.90 and N32.59 respectively. Other losers were Union Bank, NNFM and Zenith Bank which fell by 139 kobo, 132 kobo and 117 kobo to close at N26.56, N25.18 and N30.65 respectively. Other top losers were Benue Cement and PZ which dropped 100 kobo and 99 kobo to close at N52 and N25.55 respectively.





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Popular Posts

You probably heard about the 5 "P"s of Marketing:
• Product: The products or services offered to your customers/clients.
• Price: The pricing strategy for the desired profit margin.
• Place: Distribution --getting your product/service to your target market.
• Promotion: Communicating with your customers.
• People: The value of your people and people at large (i.e. influencers)


Now with the New Media the same list has been re-purposed for the social media channels such as twitter,
facebook,
linkedin,
foursquare
etc. etc.
Some folks talk about the 3 P's some talk about the 4 P's..and of course the 5 Ps - PRIOR PREPARATION PREVENTS POSSIBLE PROBLEM.
But if you think about it, Social Media is different;, it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

• Provide: Something of value...
• Petition: Demand innovation, make folks, platforms, messages better!
• Productize: Yes, new word! Make your offer easy to understand!
• Promote: Your product, service, business, events, news (don't overdo).
• Personalize: Let them see the "real" you.
• Participate: Interact and engage (your audience)
• Play: Take it easy, it's not all strategy... :)
• Pace: Take it easy, don't over do it. Just don't!
• Protect: Protect your brand, industry, service, peers
• Plan: Yes, plan --don't just do it!
• Propel: Initiate discussions, bring the best out in people.
• Pamper: Recognize players, collaborate, give credit where credit is due.
• Partake: Answer questions, participate in discussions/chats.
• Peer: Do not underestimate players based on their followers, community
• Penetrate: Cover all aspects
• Patrol: Entire landspace --correct & clarify statements and behaviors
• Perform: Do it! Just do it!
• Persist: Don't give up!
• Predict: Think what's next...
• Pioneer: Don't hold back, try different things (white hat rule though!)
• Practice: Don't be afraid, practice makes perfect; learnings await you!
• Propose: Propose ideas, solicit business (humbly), ask for collaboration.
• Punctuate: Don't be afraid of repeating your point, though not bot-like.
• Pursue: Follow up; be persistent to engage: to get answers, be heard.
• Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant? The answer is, it is not! We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?
Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..
______________

Connect with us: Office Divvy on twitter | on facebook
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